EV Roadmap 9

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2014 Program

Wednesday, July 23

6:30pm
PDX Dine Arounds

Thursday, July 24

TRACK 1: Connecting Fuel Providers, Manufacturers, and Drivers TRACK 2: Connecting Vehicles and Community Stakeholders TRACK 3: Connecting Vehicles to the World
8:00-9:00am
Continental Breakfast
9:00-9:15am
Conference Opening
Opening Remarks: Jeff Allen | Executive Director, Drive Oregon
Introduction: Phil Ditzler | Division Administrator, Federal Highway Administration
Welcome: Commissioner Steve Novick, City of Portland
Wim Wiewel | President, Portland State University
9:15-10:15am

Sponsored by:
Opening Plenary - A Report from EVRM10
Looking back from EV Roadmap 10 in 2017, we will be able to appreciate how quickly the electric vehicle industry changed. Join a panel of major automotive company representatives for a quick trip to the future, and a wide-ranging kickoff to EV Roadmap 7.
Introduction: Charlie Allcock | Director of Business Development, PGE
Moderator: John Voelcker | Editor, Green Car Reports
Frank Breust | Vice President Governmental Affairs, California BMW Group
Mike Tinskey | Global Business Leader, Vehicle Electrification, Ford Motor Company
Robert Langford | Manager, Plug in Vehicle Sales for American Honda
David Peterson | EV Regional Manager, Nissan North America, Inc.
Alex Keros | Manager, Advanced Vehicle and Infrastructure Policy, General Motors
Dave Patterson | Chief Engineer, Mitsubishi Motors R&D; of America
10:15-10:45am
Networking Break
10:45am-12:00pm
What Role For Utilities?
In many areas, publicly regulated utilities have been restricted or even prohibited from playing an active role in providing charging services for vehicles, due to concerns that they might limit competition or shift the costs of EV charging to other customers. However, increasing evidence now suggests that electric vehicles can actually add value to the grid — and that public charging may not expand as rapidly as needed unless utilities are actively engaged. Should utilities be allowed a more active role in the electric vehicle charging market? Should they even be incentivized, or required, to play a more active role? This session promises a frank and lively exchange of views from multiple perspectives about the appropriate role of utilities.
Moderator: Stan Sittser | Lead, Transportation Electrification & Product Development, Portland General Electric
David Packard | Senior Director, Utility Solutions, ChargePoint, Inc. 
Alex Keros | Manager, Advanced Vehicle and Infrastructure Policy, General Motors 
Mark Dubois-Phillips | Director Smart Utility Services, Powertech Labs Inc. 
Nick Nigro | Senior Manager of Transportation Initiatives, Center for Climate and Energy Solutions (C2ES) 
International Programs to Promote Electric Vehicles
Every country has its own unique challenges, and approaches transportation electrification in its own way. For example, Norway's incentive programs have produced high electric vehicle sales, but this program can't simply be copied in other regions. However, comparing these programs can yield valuable lessons and insights that may be transferable, and that can help U.S. companies considering an entry into overseas markets. How are transportation electrification efforts in Europe and Asia different than those in North America? What lessons are transferable, and what challenges are unique?
Moderator: Jean-François Tremblay | Advanced Mobility Group Leader - Global Automotive Center, Ernst & Young
Ben Holland | Urban Foresight North America
Peter van Deventer | Diplomatic Liaison/Director "Coast to Coast EV Connection", Dutch Consulate General 
Harm Weken | Managing Partner, FIER Automotive 
David Reeck | Electrification Strategy General Motors China 
Electric Vehicles as The Testbed For Connected Cars and ITS
The "Internet of Things" is coming to your car — and it is likely to come first to electric vehicles. Electric vehicles are already "smarter" than average, with advanced software, telematics, systems to locate and manage charging, systems to provide payments in lieu of gas taxes, etc. Customers for these vehicles also tend to be early adopters of a wide range of technologies. This panel will provide an overview of emerging connected car and intelligent transportation systems (ITS) technology and explore the role of electric vehicles as an ideal "test bed" for these technologies.
Moderator: Robert Bertini, Ph.D. | Department of Civil & Environmental Engineering, Portland State University
Scott Belcher | President & CEO, Intelligent Transportation Society of America (ITS America) 
Matthew Barth | Professor and Director, University of California Riverside, IEEE Intelligent Transportation Systems Society President 
Mike Tinskey | Global Director, Electrification and Infrastructure Ford Motor Company
12:00-1:00pm
Lunch & Workplace Charging Recognition Program
Drive Oregon, appreciating the importance of employers in promoting clean transportation options to their employees, will be recognizing Department of Energy Workplace Charging Partners at a special lunchtime event.
Mike Carr | Principal Deputy Assistant Secretary, DOE
1:00-2:15pm
Cutting Edge Utility Programs
Electric utilities are a key partner in supporting transportation electrification, and they are developing a range of innovative programs to educate customers and support the use of electricity as a transportation fuel. What rate structures are utilities using to support charging? How can utilities help reduce the impact of demand charges on charging infrastructure? How are utilities capturing the value of EVs as a grid resource? This panel of experts will help answer questions and provide model programs and policies for other utilities to emulate.
Moderator: Charlie Allcock | Business Development Director, PGE
Karl Popham | Emerging Technologies & EV Manager, Austin Energy 
Mike Rowand | Director, Technology Development, Duke Energy 
Jeffrey Rosenfeld | Manager, ICF International 
What Role for Transportation Departments?
Early on, electric vehicle work was more of a focus for energy agencies than for transportation agencies — but that is changing. The Federal Highway Administration will soon release a report outlining a range of ideas and recommendations for greater transportation agency engagement, and many regional and state transportation agencies have already taken on leadership roles. This panel will explore best practices and emerging questions. How is FHWA planning to engage in this space? How can your regional or state transportation agency engage most effectively in supporting transportation electrification? What transportation funding is available for charging infrastructure?
Moderator: Dan Mathis | Division Administrator, Federal Highway Administration, Washington Division
Gina Campoli | Environmental Policy Manager, Vermont Agency of Transportation 
Robert Graff | Manager, Office of Energy and Climate Change Initiatives, Delaware Valley Regional Planning Commission
Richard Hanley | CTDOT EV Infrastructure Project Manager, Connecticut Department of Transportation 
"Operating Systems" for Cars
Cars are increasingly coming to resemble "computers with wheels" —; and just as with other computers, tablets, and phones, the competition is fierce to see whose operating system will dominate. Apple, Google, Microsoft, and open source systems are all in play and the field is evolving rapidly. What new trends and products are emerging? How will operating systems influence vehicles and the driving experience? What new "apps" are we likely to see in vehicles?
Moderator: John Day | Editor, John Day's Automotive Electric News
Toshiro Muramatsu | Director, Vehicle Information Technology Division Silicon Valley, Nissan Motor Company 
Matt Jones | Senior Technical Specialist - Infotainment, Jaguar Land Rover
Pat Shelly | Solutions Architect, Mentor Graphics 
2:15-2:25pm
Networking Break
2:25-3:40pm
Workplace Charging
As more drivers commute in electric vehicles, they are looking for ways to charge up at work. Access to workplace charging extends commuting range, and can also be a highly effective way to increase the visibility of electric vehicles and drive vehicle sales. What arguments are most effective in encouraging employers to provide workplace charging? What lessons can be learned from the growth of bicycle commuting over the past two decades? What role should vehicle makers play? What role is the USDOE Workplace Charging Challenge playing? What products and business offerings are emerging to make it easier for employers?
Moderator: Sarah Olexsak | Workplace Charging Challenge Coordinator, U.S. Department of Energy 
Steve Bloch | Vice President Sales, Efficient Energy Systems, AeroVironment, Inc. 
Marc Geller | Plug in America 
Jeannie Lam | EV Business Development Manager, Nissan North America, Inc.
Marty Sedler | Director of Global Utilities & Infrastructure, Intel
Electric Bikes and E-Mobility
Electrifying your ride doesn't only apply to cars. The E-bikes, E-scooters and E-motorcycles market is quickly growing around the world and in the US. What new trends and products are emerging? What role do these emerging technologies play in our changing urban landscape? What challenges and barriers do these products face as demand grows?
Moderator: John MacArthur | Sustainable Transportation Program Manager, Oregon Transportation Research and Education Consortium
Chris Hoffmann | CEO, RYNO Motors
Larry Pizzi | President, Currie Technologies, An Accell Group Company 
Yesim Erez | Head of Marketing and Development, Mahindra GenZe 
Vehicle to Grid
Cars hold great potential as a resource for strengthening the power grid, integrating renewable energy, evening out demand peaks, and more. So far, this "V2G" potential has only been tapped in a few pilot projects, but this market is evolving rapidly. Join an expert panel exploring recent pilots and emerging technologies. Learn how new technologies are facilitating V2G, how various market players are jockeying for position, and what the future has in store for this fast-moving area.
Moderator: Lee Stogner | Chair, IEEE Transportation Electrification Initiative
Peter Christensen | Manager, Technology Commercialization, Pacific Northwest National Laboratory 
Ken Dragoon | Managing Consultant, Ecofys 
Karen Glitman | Director of Transportation Efficiency, Vermont Energy Investment Corporation 
3:40-4:10pm
Networking Break
4:10-5:30pm
Live Focus Group of EV Drivers Discussing "Connected Car" Technologies
Nothing can take the place of direct feedback from customers. This session will put our entire conference behind the "virtual one-way glass" to observe a live focus group of electric vehicle drivers. Professional facilitators will quiz drivers about their interest in "connected car" technologies, and audience members can pose questions of their own.
5:30-7:30pm
Evening Reception on the Exhibit Plaza featuring Oregon Beer & Wine
One of the most popular parts of the conference! Join us among the exhibits on the outdoor plaza to enjoy local Oregon wine and beer, appetizers, and networking.

Friday, July 25

TRACK 1: Connecting Fuel Providers, Manufacturers, and Drivers TRACK 2: Connecting Vehicles and Community Stakeholders TRACK 3: Connecting Vehicles to the World
7:30-8:30am
Continental Breakfast
8:30-8:45am
Day Opening
Jeff Allen | Executive Director, Drive Oregon
8:45-10:00am
Multi-Unit Dwellings Charging
Electric vehicles are easy and convenient to charge in your garage... but what if you don't have a private garage? Or any dedicated parking? Multi Unit Dwellings like condominiums and apartment buildings present unique challenges on electric vehicle drivers, and the infrastructure to serve them. How can innovative new technologies facilitate charging in these settings? What role do new business models play? Can public or workplace charging pick up the slack? What about widespread DC fast charging? Come learn from pioneers in the field, and discuss promising case studies.
Moderator: Josh Boone | Senior Manager of Business Development and Programs, California PEV Collaborative 
Phil Barnhart | Oregon State Representative, Central Lane and Linn Counties
Rick Durst | PGE 
Alan Bates | Vice President of Marketing Sales, General Inquires, Investor Relations & Host Site Opportunities, Shorepower 
Public-Private Partnerships
Widespread electric vehicle adoption requires a supportive "ecosystem" of stakeholders working together in partnership. Building the groundwork for new technologies like fuel cells, developing new systems to pay for infrastructure, developing electric vehicle tourism initiatives — all these initiatives require partnerships between diverse stakeholders. Where are partnerships working most effectively today? What lessons can be learned from these efforts, and past projects? Where will future collaborations be needed?
Moderator: Ashley Horvat | Chief EV Officer, Oregon Department of Transportation 
Eric Heineman | Sustainability Director and Policy Advisor, Governor's Office, Illinois 
Harry Dalgaard | Destination Development Specialist, Travel Oregon 
Christina Ianniciello | Director, Communities & Transportation, Alternative Energy Unit, British Columbia Ministry of Energy and Mines 
Wireless Charging
Wireless charging is one of the fastest moving areas within the fast moving electric vehicle industry. New technologies hold great promise for extending range, reducing cost, and liberating electric vehicle drivers from the need to plug in. Some of these technologies are already being implemented, particularly with buses and heavier electric vehicles. What promising new technologies are emerging? How close are we to cost-competitive wireless charging? What next steps are needed, in order to make progress in this area?
Moderator: Andrej Ivanco, Ph.D. | Clemson University International Center for Automotive
Jae Seung Lee | Manager, Electronics Research Department, Toyota Research Institute of North America
Michael O'Halloran | Senior Technologist, CH2M Hill 
Zach Kahn | Director of Business Development, WAVE 
10:00-10:30am
Networking Break
10:30-11:45am
Fast Charging: Lessons Learned and New Developments
Fast charging holds the promise of extending electric vehicle range and increasing daily use dramatically. Equipment costs have rapidly decreased, but siting and installing DCFC equipment can still be challenging and expensive. This panel will explore questions such as: How is DCFC being used? What are drivers willing to pay, and how do they want to pay it? What strategies are emerging for managing the grid impacts of DCFC, and for providing DCFC in areas of limited grid capacity? What impacts does frequent fast charging have on battery life? Is there a viable business model for privately funded DCFC? How will the DCFC network be further expanded? How will CHAdeMO, SAE combo, and Tesla Superchargers coexist? What lessons can be learned from Oregon, which has the most robust DCFC network in the country?
Moderator: Amy Hillman | NW Client Relations Manager, Blink Network at Car Charging Group
Jim Francfort | Principal Investigator, Idaho National Laboratory 
Andy Bartosh | Program Manager, EV Charging Infrastructure ABB Inc. 
Daniel Schmidlkofer | Project Manager/Facility Engineer, Fred Meyer/QFC 
Dave Patterson | Chief Engineer, Mobile Emissions, Mitsubishi Motors R&D; of America, Inc. 
Charging for Charging: Emerging Business Models
The business model for public charging is a difficult one, as demonstrated by several prominent bankruptcies of electric vehicle charging companies. The electricity drivers need may only be worth a dollar or two, making it difficult to recover the cost of infrastructure investment — especially in early years, when there are relatively few cars on the road. What are drivers willing to pay? Will site hosts offer free or subsidized charging as an amenity? Can charging be provided alongside other services, such as parking, trip planning, and advertising? What analogies can be drawn from other industries, such as public Wi-Fi? What about new proposals to require payment on a kWh basis?
Moderator: Scott Sandler | Fund Manager, Oregon Angel Fund
Dexter Turner | Founder & President, OpConnect
Jim Stanley | Vice President - Product & General Manager, CarCharging Group
Brett Hauser | President, Greenlots
Maryline Daviaud Lewett | Business Development Sr. Manager, Electric Vehicle Business, Schneider Electric
Vehicle Automation
As vehicles enter "the internet of things" one of the opportunities that has gained the most attention is the ability to automate vehicle operations. While the self-driving "Google car" has gained the most popular attention, many more incremental applications of this technology are already emerging. What is driving these developments? What applications will come next, and where? Which opportunities have the greatest market value? What are the implications for the industry, for policymakers, and for drivers?
Moderator: John Russell, Ph.D. | Partner, Alleman Hall McCoy Russell & Tuttle LLP
Robert Bertini, Ph.D. | Department of Civil & Environmental Engineering, Portland State University
Melissa Brandao | CEO & Founder, Rogue Rovers, LLC
Danny Shapiro | Sr. Director of Automotive, NVIDIA
11:45am-12:30pm
Lunch
12:30-1:45pm
Collaborating to Sell Cars
In recent years, the electric vehicle industry has seen several efforts to bring public and private stakeholders together to collaboratively accelerate adoption of electric vehicles. This panel will explore several large regional collaborations, their programs, and their impacts. What strategies are most effective? What roles are best suited to which stakeholders? What mistakes have we made, what lessons have we learned, and how are we adapting? How might these various efforts work together in coming years? Who should pay for these campaigns?

Sponsored by:

Moderator: Richard Rosen | Founder, President, & CEO, ROSEN Convergence Marketing
Ashley Horvat | Chief EV Officer, Oregon Department of Transportation
Michelle Kinman | Clean Energy Advocate, Environment California / Environment California Research & Policy Center
Brian Wynne | President, Electric Drive Transportation Association
Cassandra Powers | Institute Associate/EV Program Coordinator, Georgetown Climate Center
Rebecca Harsh Knox | Director, Retail Energy Policy, Edison Electric Institute
Role of Energy Agencies and Clean Cities Coalitions
State Energy Agencies and regional Clean Cities Coalitions have long been leaders in promoting alternative fuels and electric vehicles. These agencies continue to provide strong leadership on electric vehicles in many areas, and continue to develop innovative new policies and programs. What strategies have been most effective? What lessons have we learned? How are energy agencies collaborating with other stakeholders to increase their impact? What does the future hold in store?

Sponsored by:

Moderator: Linda Bluestein | National Clean Cities Co-Director, Department of Energy
Mary Hazell | Sustainable Operations and Climate Change, National Park Service 
Mike Penev | Senior Analyst, National Renewable Energy Lab
Rick Wallace | Senior Policy Analyst, Oregon Department of Energy & Coordinator, Columbia Willamette Clean Cities Coalition 
Janea Scott | Commissioner, California Energy Commission 
Integrated Urban E-Mobility
When you wake up in to go to EVRoadmap 37, thirty years from now, how will you get there? Previous sessions will explore the emergence of connected vehicles. The session will explore how EVs will connect to the built environment and to other mobility options, i.e., transit, carsharing, bikesharing and ridesharing. What do we need to know now to plan for the future?
Moderator: John Gartner | Research Director, Navigant Research
Mac Brown | Director of Communications, GlobeSherpa
Peter Dempster | Business Development and Sales Management, BMW Car Sharing, DriveNow USA
Jennifer Payne | Director of Business Development, ParkNow
2:00-2:45pm

Sponsored by:
Closing Keynote
Chandra Brown | Deputy Assistant Secretary for Manufacturing, International Trade Administration
3:00-5:00pm
Urban Mobility Electric Bike Tour
3:00-8:30pm
Columbia Gorge Electric Vehicle Tour