Roadmap 11

2015 Conference Program

Tuesday, July 28

Pre-Conference Events
9:00am-3:00pm Drive Revolution serves to foster media access to advanced-technology and alt-fuel vehicles - especially those with zero tailpipe emissions. It also aims to help contextualize them in an increasingly fragmented market of vehicle choices. The event is for pre-registered members of the media who cover vehicles, transportation technology, and associated topics, and it's facilitated through the Northwest Automotive Press Association, a non-profit group based in Portland.

*Invitation Only. For more information, contact Drive Oregon
10:00am-4:45pm The U.S. Department of Transportation's Federal Highway Administration (FHWA), U.S. Department of Energy's (DOE) Clean Cities Program, and the Oregon Department of Transportation (ODOT) have partnered to host the "EV Infrastructure Corridor Development Workshop: Lessons Learned from the West Coast Experience" on Tuesday, July 28, in Portland, OR in conjunction with the EV Roadmap 8 Conference. In June 2014, the ODOT and the FHWA initiated a pooled fund to assist state and local transportation agencies interested in promoting the use of alternative vehicle and fuel technologies at a state, regional or corridor scale with the needed tools, information, and knowledge base through a series of workshops to be held around the country. The Portland workshop is the first of such workshops. The DOE Clean Cities program is a natural partner in this effort and will bring together Clean Cities coordinators, State Energy, Environmental and Transportation officials, as well as industry and national laboratory representatives to learn from the latest research and data collection efforts related to current deployment of charging infrastructure along EV corridors, such as the West Coast Electric Highway, and share lessons learned to develop potential new corridors in the Northeast and other regions. This information will benefit those interested in a corridor approach to EV charging, especially ZEV state members.

*Invitation Only. For more information, contact Drive Oregon
Linda Bluestein | Co-Director, U.S. DOE 
Andrew Dick | Transportation Analyst, NESCAUM 
James Francfort | Research and Development Engineer/Scientist, Idaho National Laboratory 
Jacob Ward | PMF, U.S. DOE 
Tracy Woodward | Director of Government Affairs, Nissan 
Art James | Project Director, ODOT & Tonia Buell | Interim Director, Public Private Partnerships, WSDOT 
Joshua Proudfoot | Principal & Co-founder, Good Company & Diane Turchetta | Environmental Protection Specialist, U.S. DOT-FHWA 

Wednesday, July 29

Track 1: Charging
Bridge Level Auditorium
Track 2: Cars
Sky Bridge A&B
Track 3: Community
Plaza Conference Room
Jeff Allen | Executive Director, Drive Oregon
Wim Wiewel | President, Portland State University

Ola Elvestuen | Chair, Energy and Environment Committee; Member of Parliament, Norway; and Former Deputy Mayor, City of Oslo 
Moderator: Andy Bartosh | Program Manager, Electric Vehicle Charging Infrastructure, ABB Inc. 
Tonia Buell | Interim Director, Public Private Partnerships, WSDOT 
Richard Hanley | Electric Vehicle Infrastructure Project Manager, Connecticut Department of Transportation 
Rich Quattrini | Senior Director of Business Development, ChargePoint
Oregon helped lead the development of one of the world's first DC Fast Charging routes, the West Coast Electric Highway. Several such corridors now exist around the world, with more under development. This session will explore lessons learned, best practices, financing options, and business models for fast charging corridors.
Moderator: Bengt Halvorson | Deputy Editor, High Gear Media
Larry Dixon | Senior Manager, Market Intelligence, NADA 
Ross Good | Senior Manager, Chrysler
Jonathan Morrison | President, Auto Advisory Services 
Increasing numbers of electric vehicles are beginning to come off lease. Growing the secondary market for used electric vehicles will make electric transportation and its benefits more accessible to a wider range of consumers, grow the market for charging services, and build the industry. However, there are also a number of challenges to building a healthy secondary market for electric vehicles including the risk that used vehicle sales might "cannibalize" new sales. This panel will discuss this emerging market, key issues and challenges, and strategies being pursued to accelerate its growth.
Moderator: John Morris | Policy & Regulatory Affairs Director, CLEAResult
Karen Glitman | Director of Transportation Efficiency, VEIC 
Chuck Caisley | Vice President, Marketing and Public Affairs, Great Plains Energy and KCP&L
Senan McGrath | Chief Technology Officer, ESB eCars, ESB 
Marvin Moon | Director of Power System Engineering, LADWP 
The Edison Electric Institute has called transportation electrification "our biggest opportunity," and at least one analyst has could "save utilities from a death spiral." This session will explore the strategies utilities are testing to take advantage of this opportunity, the lessons they are learning, and the opportunities for expanded utility engagement in the transportation sector.
Moderator: Amy Hillman | NW Client Relations Manager, Blink Network a Car Charging Company
James Francfort | Research and Development Engineer/Scientist, Idaho National Laboratory 
Andrew Hudgins | Project Leader, Clean Cities, National Renewable Energy Laboratory 
Ellen Mantus | Scholar and Director of Risk Assessment, Board on Environmental Studies & Toxicology, National Research Council 
Michael Nicholas | Postdoctoral Researcher, Institute of Transportation, UC Davis
The public discussion around Level 2 charging has swung between extremes in recent years, from "nobody will buy cars until the infrastructure is built" to "why did we build all these chargers that never get used?" This session will dig into the hard questions: How much infrastructure is "enough" - or even "too much?" How should "success" be defined in a charging network? How will competing business models fare as we see dramatic increases in vehicle sales?
Moderator: John Voelcker | Senior Editor, High Gear Media
Suhrid Bhat | Director of Automotive Solutions, ChargePoint
Stephen Ellis | Manager, Fuel Cell Vehicle Marketing, American Honda Motor Company 
Ashley Horvat | Vice President Strategic Initiatives, Plugshare
David McCreadie | Manager, EV Infrastructure and Smart Grid Technology, Ford 
Daniel Witt | Manager, Business Development and Policy, Tesla Motors
With GM's announcement that the 200-mile Bolt will soon begin production, Tesla's more mass-market vehicle on the way, and an expected increase in the Nissan Leaf's range, the standard for electric vehicle range is changing. What is coming? Will electric vehicles with ranges of over 100 miles drive a major increase in sales? How will these vehicles increase the demand for fast charging, and otherwise transform charging infrastructure?
Moderator: Ivy Wheeler | Senior Manager, National Association of Regulatory Utility Commissioners
Max Baumhefner | Attorney, Clean Vehicles and Fuels, Energy & Transportation Program, NRDC
David Peterson | Director, Utility Solutions, ChargePoint
Nancy Ryan | Senior Director of Policy and Strategy, E3
Kellen Schefter | Manager, Sustainable Technology, Edison Electric Institute
As utilities become more heavily engaged in the electric vehicle industry, utility regulators and ratepayer advocates have been called upon to quickly develop new rules and regulatory approaches. This session will discuss the competing goals of utility regulation, the special challenges and opportunities posed by transportation electrification, and emerging models to address the fast-moving electric vehicle sector.
Moderator: Joel Pointon | Principal, JRP Charge 
Rich Byczek | Global Technical Lead for Electric Vehicles and Energy Storage, Intertek 
Topher Edwards | Daytime Instructor, NECA-IBEW Electrical Training Center 
Sarah Moore | Planner, Energy and Sustainable Development, City of Berkeley 
Lyuba Wolf | Business Development Manager, ChargePoint
Jonathan Oakley | Director of Sales, EV Solutions, Aerovironment 
As electric vehicles become mainstream, there is a greater need to serve drivers with more challenging charging situations, such as apartment dwellers. There is also an opportunity to integrate charging into longer term infrastructure planning and the urban streetscape. Finally, the charging experience itself also needs to become more user-friendly and 'standardized.' This session will explore promising strategies to make charging easier and more convenient for all drivers.

Sponsored by:

Moderator: Wilfred Pinfold | Director, Research and Advanced Development, Intel Corporation
Dan Bowermaster | Program Manager, Electric Transportation, Electric Power Research Institute
Chris Gearhart | Director, Transportation and Hydrogen Systems Center, National Renewable Energy Laboratory 
Matt Jones | Head of Future Infotainment at Jaguar Land Rover
Crystal Rutland | CEO & Co-founder, Empirical 
Electric vehicles are providing the ideal "test bed" for connected vehicle technologies, which are coming to market much faster than predicted. This session will explore the intersection of "the internet of things" and mobility, with a focus on technologies that may dramatically alter the electric vehicle market.
Moderator: Bill Nesmith | Energy Advisor, NASEO
Thomas Ashley | Director of Government Affairs & Public Policy, Greenlots 
Eric Cutter | Senior Managing Consultant, E3 
Cedric Daniels | Electric Transportation Manager, Alabama Power Company 
Jeffrey Rosenfeld | Senior Technical Specialist, ICF International 
While some early critics were concerned that electric vehicles might be cross-subsidized by other drivers or utility ratepayers, recent research and pilot projects demonstrate that electric vehicles provide substantial benefits to the grid, to ratepayers, and to the economy as a whole. This session will present the best emerging evidence documenting these benefits, and discuss emerging strategies that can further leverage these benefits.

Sponsored by:

Sponsored by:

Thursday, July 30

Track 1: Charging
Bridge Level Auditorium
Track 2: Cars
Sky Bridge A&B
Track 3: Community
Plaza Conference Room

Sponsored by:
Jeff Allen | Executive Director, Drive Oregon
Introduction: Becky Harsh | Director of Consumer Retail Policy, Edison Electric Institute
Keynote: Jim Piro | President & CEO, PGE
Moderator: Kevin Womack | Director, Office of Research, Development and Technology, U.S. Department of Transportation
Jeff Muhs | Director, Business Development, WiTricity Corp.
Jeremy McCool | Founder and CEO, HEVO Power
Wesley Smith | Chief Development Officer, WAVE
Wireless charging technology is advancing rapidly, and is already available in some applications. This session will focus on the business side of wireless charging, exploring how this technology will enter the marketplace, how it might drive increased vehicle sales, how payments might be collected, and what sustainable business models for wireless charging might look like in coming years.

Sponsored by:
BMW Group

Moderator: John MacArthur | Sustainable Transportation Manager, TREC at Portland State University
Mac Burns | Regional Sales Director, Proterra  
Peter Dempster | Business Development and Sales Manager, Drive Now
Dr. Vish Palekar | CEO, Mahindra GenZe
Mette Hoé | Program Manager, Copenhagen Electric 
While electric cars receive much of the public attention, electric drive is also revolutionizing a number of other modes. This session will explore how electric and connected vehicles are changing car sharing and transit services. Speakers will also discuss how the exploding market for electric-assist bicycles in Europe and Asia is changing urban mobility, and when that wave might reach the United States.
Moderator: Angus Duncan | Founder and President, Bonneville Environmental Foundation
Karen Harris | Program Consultant, John Merck Fund
Patty Monahan | Program Director, Transportation, Energy Foundation 
Rashad Morris | Program Officer, Bullitt Foundation
Margarita Parra | Program Officer, Environment Program, The Hewlett Foundation
Philanthropy has played a key role in most social progress over the past generation. Over the past decade, foundations have increased their focus on addressing climate change, perhaps the most difficult environmental challenge of our age. Foundation funding has supported the development of many leading policies driving adoption of electric vehicles - but much work remains. How are foundations currently working to support transportation electrification? What initiatives are coming in the future? How can industry, advocacy groups, and government partner more effectively with philanthropic organizations?
Dr. Robert Graham | Director, EV Everywhere

Sponsored by:

Moderator: Robert Graham | Director, EV Everywhere Challenge, U.S. Department of Energy
Michael Huggins | Landside Operations Manager, Port of Portland 
Tom Kelly | Owner and President, Neil Kelly Company 
Bronwyn Pierce | Global Sustainability Program Manager, Hewlett Packard 
The U.S. Department of Energy Workplace Charging Challenge is rapidly gaining ground, with over 150 businesses signed up. Employers that support charging have 20 times more employees driving electric vehicles. This session will explore why workplace charging is so effective at driving increased electric vehicle sales, what effectively motivates employers to support electric vehicle commuters, and how we can make charging at work as easy and common as parking a bike at work.
Moderator: Chelsea Sexton | Founder, Lightning Rod Foundation
Nick Nigro | Founder, Atlas Public Policy 
David Roberts | Senior Consultant, Vermont Energy Investment Corp   
Dr. Rosemarie Russo | Sustainability Coordinator, City of Fort Collins & Adjunct Sustainability Professor, ASU 
Electric vehicles are a new and different product category, and one that has proven challenging to market effectively to consumers. As these vehicles move beyond the "early adopter" market, this challenge will only grow. This session will explore how to strengthen the marketing and sales of electric vehicles as a category, particularly to a new generation of drivers. It will also explore the role of regional collaborations, stakeholder efforts, and national awareness campaigns.
Moderator: Phil Barnhart | State Representative, State of Oregon
Andrew Dick | Transportation Analyst, NESCAUM 
Sekita Grant | Legal Counsel, Environmental Equity, The Greenlining Institute 
Cassie Powers | Program Manager, National Association of State Energy Officials 
Harm Weken | Managing Partner, FIER Automotive 
Yan Zhou | Transportation Analyst, Argonne National Laboratory 
From state and federal tax credits and incentives to local building codes and permitting, public policy will continue to play a key role in the electric vehicle industry over the coming decade. This session will analyze which local, state, and federal policies are most promising in promoting transportation electrification; how these policies can best be secured; and what challenges and opportunities lie ahead.
Moderator: John Gartner | Research Director, Navigant Research
Brett Hauser | CEO, Greenlots and Co-founder, Open Charge Alliance
Dexter Turner | President & CEO, OpConnect
Jordan Ramer | President, EV Connect
Pasquale Romano | President and CEO, ChargePoint
Matt Stevens | CEO, CrossChasm Technologies Inc.
The ability to use electric vehicles to provide grid services and energy storage has tended to run ahead of the business model for doing so. However, as the number of vehicles increases dramatically and new "smart grid" technologies emerge, a number of promising applications are emerging. This session will explore lessons learned from recent pilots, current industry efforts underway, and the growing convergence of home energy management, charging, and vehicles.
Moderator: Diane Turchetta | Environmental Protection Specialist, U.S. DOT-FHWA
Bob Siegel | Senior Innovator, Advanced Strategy, Verizon Telematics 
Alex Schroeder | Manager, Transportation Technology Deployment, National Renewable Energy Laboratory 
Brady Tacdol | Road Charge Project Manager, California Department of Transportation
As the number of electric vehicles on the road climbs into the millions over the coming decade, calls for them to contribute to road funding will increase. Several states have already adopted additional registration fees for electric vehicles, while Oregon is a leader in developing a per-mile "Road User Charge." This panel will explore the state of policy, discuss when and how electric vehicles should contribute to paying for roads, and explore how to minimize any disincentives to electric vehicle adoption.
Moderator: Tracy Woodard | Director of Government Affairs, Nissan North America
Charlotte Argue | Assistant Manager, Climate Change & Air Quality Program, Fraser Basin Council 
Harry Dalgaard | Destination Development Specialist, Travel Oregon 
Ben Prochazka | Director of Strategic Initiatives, Electrification Coalition 
Several U.S. states and a number of regions around the world are explicitly integrating electric vehicles into their tourism efforts. The theory is that such efforts can both highlight the state as an environmentally friendly and "hip" destination and encourage drivers to see electric vehicles as "road trip worthy" cars, not simply urban commuters. This session will highlight some of the leading EV tourism efforts, the lessons they have learned about promoting EV tourism, and the challenges that remain. Panelists will also discuss the impacts of these programs, both on tourism and on electric vehicle sales.
Peter Harrop | Founder and Chairman, IDTechEx 

Come explore Portland on an electric bike! Our tour will show you what makes Portland a leader in sustainability urban mobility and an ideal electric vehicle test bed. You'll get the chance to see key electric vehicle infrastructure "landmarks," such as Electric Avenue, a street with parking dedicated entirely for electric vehicle charging. You'll also experience Portland's natural beauty and easy-to-use bike infrastructure during one of the best months of the year to experience biking in the city.

Cost: $30

Departing From / Returning To: World Trade Center

Notes: Helmets will be provided. You will be contacted a week prior to the conference with more information about the route and other participation instructions.

Friday, July 31

Post-Conference Events

However, national and Oregon goals will require sales to accelerate even faster. Oregon's Zero Emission Vehicle mandate will require sales to grow from about 1% of all new car sales to about 15% by 2025. Looking further ahead, Oregon's climate strategy counts on 90% of all miles traveled being electric by 2050.

There is growing evidence that utilities play a critical role in accelerating electric vehicle sales and that electric vehicles represent a tremendous opportunity for utilities and their ratepayers. The Edison Electric Institute has called transportation electrification "our biggest opportunity," and at least one analyst has stated that transportation electrification could "save utilities from a death spiral." As a result, an increasing number of utilities are getting more actively engaged in supporting and promoting the use of electricity as a transportation fuel, and regulatory treatment of this activity is rapidly evolving.

This half-day workshop will explore the reasons for utility engagement, highlight some case studies and examples, and explore how the regulatory environment in Oregon may need to adapt in response. The workshop is intended for utilities, regulators, and stakeholders in transportation electrification.

Register >>


Firms engaged at any level within the electric vehicle industry - private consultants to component suppliers to vehicle manufacturers - will benefit from this masterclass. Attendees will leave with important insights and market growth expectations that can inform their business strategy and support continued success.

Dr. Harrop will provide attendees with an overview of key electric vehicle segments, highlighting the vehicle types that are currently the most successful and those that are anticipated to see success in the years ahead. He will also review the different value chain structures in place or expected to supply these segments, and the main actors engaged in the R&D behind vehicle, battery, and EVSE development.

This masterclass will cover the following items below, and Dr. Harrop will tailor his presentation depending on the interests of the audience

  • 10 year forecasts in 45 electric vehicle categories including electric cars, pure and hybrid electric; micro cars; two wheelers such as electric scooters, pedelecs and motorcycles; commercial and industrial EVs such as construction, agricultural and mining electric vehicles; marine electric vehicles such as electric boats and vessels and light electric aircrafts. These are explained in terms of unit numbers, average sales price (ASP) and total market value.
  • The differences in the structure of the value chain of these different electric vehicle segments.
  • The different drivers behind electrification of these types of electric vehicles.
  • Commercial, research and pioneering activities in different types of electric vehicles.
  • Different types of charging infrastructure required for different types of electric vehicles.
  • Activities of developers of electric and hybrid vehicles - covering land, water and airborne vehicles.
  • Progress of companies compared in relation to market shares per type of electric vehicle category.

Dr. Peter Harrop | Chairman, IDTechEx

Since 1999, IDTechEx has provided independent market research, business intelligence and events on emerging technology to clients in over 80 countries. Our clients use our insights to help make strategic business decisions and grow their organizations. IDTechEx is headquartered in Cambridge, UK with additional offices in Boston, USA; Berlin, Germany and associates in Tokyo, Japan. Learn more at:

Registration for EV Roadmap attendees and Drive Oregon members - $199
Regular Registration - $249

Location: Drive Oregon Offices, 1600 SW Market St, Room TBA, Portland, OR 97201

Doors will open at 8:30 AM; coffee & pastries will be served. The program will begin promptly at 9 AM.

Electric Byway Wine Tour
*Tour open to the public as well as conference attendees.
Just a short drive from downtown Portland, Oregon's Willamette Valley is home to more than 225 wineries. Join us for a tasting tour of three leading wineries along one of Oregon's scenic electric byways. You will ride in comfort aboard BYD's 40-foot All Electric Coach, utilizing BYD's proprietary Iron-Phosphate battery. Tour includes tastings at Sokol Blosser, Stoller Family Estate, and Hyland Estates, lunch in the vineyard catered by Wild Pear Catering and transportation. Seats are limited, so reserve yours today!

For a downloadable PDF of the 2015 Program, click here.

View last year's conference program here.